Over the next few weeks I’ll be covering a theme I like to call “Shop with a Cause”. It’s about supporting local businesses, companies, and products that work for you, your health, and are sustainable or provide opportunities for others to lift themselves up. I’m all for donating to a good cause (here are many of my favorites), but in the words of the much more eloquent Nick Kristof: Because trade often benefits a country more than aid. I’m a strong supporter of foreign aid, but economic growth and jobs are ultimately the most sustainable way to raise living standards.
Today I want to focus on supporting your local community. Why buy local? Think about what you want to put your money towards – the CEO of a giant big box chain or the local family-owned store that has been a landmark in your town for generations? The prices may be a little different, but think of it as making a donation to improve your community, and you still get your goods or services on top of it! I always choose to buy local, and you can get more information from the 3/50 project here. When you buy local, everybody wins.One striking fact from the 3/50 project stays with me: For every $100 spent in locally owned independent stores, $68 returns to the community through payroll, taxes, and other expenditures. If you spend that in a national chain, only $43 dollars stays here. Spend it online and nothing comes home.So there you go. You can help out your local community, support sustainable products and solutions, and contribute to businesses and companies that work to improve the situation of everyone on the planet. All by shopping! Keep an eye out over the next month as I cover shoes, chocolate, clothing articles, and, as always, whole foods!!!
More reading: Africa on the Rise, by Nicholas Kristof
The 3/50 Project: Saving the Brick and Mortars Our Nation is Built On
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